Marie Redding, Senior Editor01.30.19
Lips and lashes are so easily transformed by makeup, instantly. Beauty brands are keeping makeup fans entertained with new types of lip color, in an assortment of unusual finishes—along with mascara that features innovative brush applicators for better performance.
Recent launches in lip color range from super shiny finishes in metallic and holographic hues, to long-wearing, non-drying matte formulations, which are trending. Formulas on the market include butter-soft lipstick bullets, lip oils in tubes, tinted balms and plumping gloss.
“Glitter is huge in lip color, along with rich, bold colors,” says Julie Saltzman, director of marketing, Berlin Packaging. “While there has been a resurgence of matte finishes, high gloss is huge. Kylie Cosmetics has a high gloss line,” she adds. Lip color with a higher level of gloss will work best with an applicator that has less flocking, and often without a doe foot shape, Saltzman advises.
Beauty fans are expected to continue to love lip color, as forecasters predict
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