Pandemic-Inspired Cosmetic Applicators Primed to Deliver

It’s an exciting time for the applicator segment. While brushes, sponges and spatulas have always been a conduit in helping beauty and personal care customers achieve a peak product-use experience, leaps and bounds have been made to improve their sustainability. Covid has also left a lasting imprint. Pandemic-idled customers who’ve turned to taking care of their own hair, skin and nail treatments want the right tools for the job. What’s more, innovatively hygienic applicators are prepping to be a bridge back to the retail beauty counter, because as we now know, Covid has made the days of dipping a finger into community tester products obsolete.

“While there has been a reduced demand for disposable applicators as a result of stores being closed, we believe that consumers will be excited to get back into retail stores to sample and test skincare and makeup again,” says Sari Sternschein, vice president, marketing and product development, Qosmedix. “The pandemic has increased our awareness of methods of contamination and single