Marie Redding, Senior Editor02.03.21
In a role reversal, eye makeup has become more popular than lipstick, since our lips are hidden under face masks—but market forecasters say the color cosmetics market as a whole is expected to begin to make a comeback this year. And as consumer demand increases, so does the need for packaging.
“Eyes and lashes have been a key focal point due to face masks. As a result, mascaras with volumizing effects are more in demand,” says Eleanor Bunting, marketing manager, ICS. “Video calls and meetings have also heightened this lash trend,” she adds. “Many people want to look ‘awake’ and energized
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