Shoshana Burgett05.08.17
In a recent X-Rite Pantone survey of nearly 300 consumers, we learned that buyers of cosmetic products had the most difficulty matching or coordinating skin tone when purchasing foundation, including beauty balm, color correcting creams, concealers, tinted moisturizers, and lipsticks. We also learned that consumers have a high propensity to return products that do not meet their skin-tone-matching expectations, whether the products were purchased in-store or online.
Go into any retail store and you can see that cosmetics packaging is an integral part of the consumer experience. The package represents the brand and tells the story. Packaging also play a significant role in enticing consumers to purchase by helping them choose the right product or shade.
Purchased frequently, foundation, beauty balm and color correcting creams are all high cost items compared to other cosmetics like eyeshadow and lipstick. Consumers stated these products are difficult to match with their skin tone using the color sample on the package.
Our survey showed that foundation color acc
Go into any retail store and you can see that cosmetics packaging is an integral part of the consumer experience. The package represents the brand and tells the story. Packaging also play a significant role in enticing consumers to purchase by helping them choose the right product or shade.
Purchased frequently, foundation, beauty balm and color correcting creams are all high cost items compared to other cosmetics like eyeshadow and lipstick. Consumers stated these products are difficult to match with their skin tone using the color sample on the package.
Our survey showed that foundation color acc
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