Joanna Cosgrove, Contributing Editor08.30.19
Beauty and personal care packages that contain multiple products represent the epitome of convenience and functionality and help consumers take the guesswork out of coordinating products and shades—and can even be more sustainable.
The biggest benefit of multi-task products is versatility and compactness, says Bob Congionti, vice president of operations, Tokiwa Cosmetics America LLC. “In the past a consumer may have had to purchase two or more separate products to complete a task; now one single item does the trick—it’s more compact, creating less clutter and mess in a purse or caddy.”
Cost and environmental friendliness are also compelling factors. “[They’re more] economical than buying multiple, single-use items, not to mention being environmentally beneficial, since multi-use items use far less plastics and resources than multiple single-use items,” Congionti comments.
And while multi-functional packages also help consumers simplify the guesswork surrounding color
Continue reading this story and get 24/7 access to Beauty Packaging for FREE
FREE SUBSCRIPTION
