Jennifer Kapahi, co-founder, trèStiQue07.24.17
2017 has been a huge year for trèStiQue! Our products launched January 10th on Sephora.com, and in-store in February. In order to put our best foot forward with our first expansion to brick-and-mortar, we decided that updating our packaging seemed like an important next step in our new retail partnership.
Our new packaging has allowed us to further align with our core customer and better represent who we are as a brand - particularly in the aisle.
While we loved components of our original black and white packaging with simple line drawings, we made the decision to move toward a bolder and more prestige look in time for our debut at Sephora. We invested in SKU-specific cartons with detailed product illustrations to highlight each product’s unique hue and individual product features, which we felt would allow for customers to easily and conveniently decide which product is best suited to their needs.
In addition to our carton revamp, we also updated the product’s tool fitment color. Now, our signature refillable trèSwitch tools are the same shade of grey
Continue reading this story and get 24/7 access to Beauty Packaging for FREE
FREE SUBSCRIPTION
