Joanna Cosgrove, Contributing Editor11.01.18
From ingredient supply chain challenges to distribution red tape, independent beauty and personal care brands can face a variety of roadblocks as they try to enter the marketplace. Packaging with high minimum order quantities (MOQs) can be a formidable cost barrier. Rather than turn away budding new brands, packaging suppliers are adjusting their MOQs, making it easier for brands to get a look they like at prices they can afford.
“Stock packaging and low MOQs are two of the main reasons that Indie brands are able to launch their companies,” comments Jeff Carbone, key account manager, southeast region, Baralan USA Inc./Arrowpak, Ft. Lauderdale, FL. “Most startups are not ordering hundreds of thousands of components, but rather start slow, and build their brand organically, [while having the flexibility] to spend money on digital campaigns, sending samples, attending trade shows, etcetera.”
Carbone says Baralan enjoys being there for a company at its inception, when they need only a case of componentry, and help them grow to the po
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