Marie Redding, Senior Editor05.01.20
A metallic finish on a package draws the consumer’s eye—enticing shoppers to touch in-store or “click” online. A heavyweight metal lipstick case, compact, or cap can elevate a product’s perception and help a brand convey “authority.”
Both metal and metalized packages feel luxurious to hold. Elegant details, such as an engraved plaque on a bottle, are often in metal. Metallic finishes on tubes, labels, and cartons can also take any product up a notch.
The use of metal is on the rise, researchers say, perhaps for the reasons mentioned above. According to Research & Markets, the metal cosmetic packaging market accounted for $4.15 billion in 2018 and is expected to reach $6.90 billion by 2027, growing at a CAGR of 5.8% during the forecast period.
Rouge Hermès, Designed by Pierre Hardy
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