Marie Redding, Senior Editor04.30.19
Metal is luxurious—and metallic effects make a package sparkle, shine and attract attention. Beauty and fragrance brands are using metals and metallic effects on all types of packaging, from lipstick and jars to labels and boxes, in a multitude of ways.
“Consumers like the ‘eye appeal’,” says Anthony Di Maio, chief operating officer, Cameo Metal Products. “Metals and metallics stand out on shelf. There is no comparison to a plain color versus metallic, in terms of appeal,” he says, adding, “Metallic looks are associated with luxury goods—and convey ‘high value’ to consumers.”
Jim Hutchison, president, Infinity Foils, Inc. and senior vice president, UEI Group, says, “Foil enhances a product’s ‘shelf appeal’ and influences purchasing decisions. When packages are teste
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