Consumer Experience Drives Plastic Packaging Design

Body care, hair care, sun care, and even baby care brands often use bathroom-friendly plastic packaging. Bottles, tubes and jars are essential for these products, and brands are always on the lookout for sustainable packaging solutions.

Color, decoration, and user-friendly features can help a brand rise above competitors. A shampoo bottle with a “grippable” shape or a body wash tube with a flip-top cap, for example, can help improve the user’s experience—especially for products meant for the shower. Body creams and hair conditioners are often packaged in tottles or plastic jars.

Which suppliers excel in providing packaging options for these types of products? Read on for leads and design trends. 

‘Branding’ with Color

Hair care, bath and body lines and other personal care products succeed with the help of the right packaging. Design is essential and conveys a message to consumers through color and