How CO. by Colgate is Raising the Bar for Oral Care Packaging

Colgate’s new CO. by Colgate, described as an “oral beauty collection,” is reinventing oral care for a new generation of users. The collection blurs the lines between oral care and beauty, as Colgate sets its sights on becoming a part of Gen Z’s self-care ritual.

Colgate’s team created its new CO. brand in less than a year, aiming to “transform the simple act of brushing your teeth into a ritual for feeling good,” the company states. The collection recently launched at Ulta Beauty, and it's display rivals that of any beauty brand. See it in the Instagram post below. 

The timing was right for the launch, since the Covid pandemic fueled massive growth in ecommerce—sparking a renewed interest in self-care products. Plus, oral care is on the rise. Grand View Research reports, “As the pandemic halted in-office visits, the demand for at-home oral care products surged.” The global oral care m