Features

A ‘Do Better’ Attitude Is Driving Clean Beauty & Sustainable Packaging

See how beauty brands are responding to rising consumer demands for clean formulas and sustainability—& all the latest packaging options from suppliers.

Marie Redding, Senior Editor09.01.22

“Clean” is the new “natural,” according to Kline’s 2022 report, “Natural and Clean Beauty USA.” Marketers should swap the word “natural” for “clean,” the company advises, to resonate more strongly with beauty consumers demanding ingredient transparency. And sustainable packaging is no longer a choice—it’s a necessity for our planet.

“By the end of this year, the Ecobeauty score will be implemented by the biggest international cosmetic brands—and ‘clean beauty’ will become synonymous with transparency and virtue,” predicts Cécile Pompili, strategic marketing manager at Lumson. “We are making significant investments to achieve our objective, which is ‘to do good,’ ” she says. Lumson offers packaging solutions featuring designs driven by the lifec