Reaping the Dividends of Customized Stock Packaging

Many beauty brands are swapping long lead times and the high costs of tooling for budget-friendly stock packaging, which is often “in-stock” and available quickly. Other brands choose to create a semi-custom package by adding custom details to stock components. Or, some suppliers offer “standards,” which often means low or no tooling costs—but it’s still made-to-order, so you’ll have to factor in lead time. 

Packaging suppliers offer various options in stock packaging and standards—and beauty brands are likely to benefit no matter which is chosen. Even if a brand decides to customize a stock component, the supplier has already invested in developing and testing the design, which in most cases, cuts cost and speeds up time-to-market.

“Cost and time are always important factors in the production cycle, which is why brands of all sizes benefit from using stock packaging—not just indies,” says Daniel Wol