Marie Redding, Senior Editor12.10.19
Packaging's role is to convey a beauty brand's message. Different types of decoration and decorative effects can elevate a package and tell a brand's story. Design is the tool that marketers and designers use to accomplish this task—while working with suppliers to execute their vision.
Suppliers offer brands a multitude of ways to decorate all types of packaging—including glass, plastic, and paperboard. An innovative decorative technique can help elevate a package and influence the user's experience with the product.
Bottles, tubes, and jars can be silk-screened, hot-stamped, and metalized. Lacquering and spray-painting techniques can make glass bottles look sleek and beautiful. Statement-making decorations might feature specialized inks and coatings for plastic tubes, paperboard cartons—and more.
Color Trends
When a brand discusses decoration with a packaging supplier, color trends are often an influencing factor. Beauty brands most often stick to its signature color, experts say—except for limited edition launches, which often feature trendy looks.Pantone will
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