Innovative Packaging Luxe and ‘Sustainable Without Compromise’

While Innovative Packaging can be defined in numerous ways, from unique gestures to dual features to eye-popping decorative techniques, today the term is almost inextricably entwined with sustainability claims.

The mandate for sustainable packaging in the beauty industry (and elsewhere) is rising dramatically, and the curve shows no sign of waning. Driven primarily by eco-conscious consumers and legislation from countries facing mounting waste and climate degradation, packaging for beauty products has come under increased scrutiny. Industry suppliers are leading the sustainable solutions revolution by innovating with options including new materials, new formats, and new additives that help speed end-of-life disposal processes—all while keeping an eye on shelf- and Instagram appeal.

At Kemas, a manufacturer of high-end color cosmetics and skin care packaging, Darren Eade, vice president of sales, confirms a pivotal emphasis from “uniqueness” to sustainability-based innovation. He tells Beauty Packaging: “Innovation in