Jamie Matusow, Editor-in-Chief04.27.21
If there’s one thing that everyone in the beauty industry can agree upon, it’s that there’s no perfect answer or definition when it comes to sustainability and sustainable packaging solutions.
Even the meaning of the now expanded 5R’s (once 3R’s) is interpreted differently—from Reduce, Refill/Reuse, Recycle, Replace, Respect—to Refuse, Reduce, Reuse, Re- cycle, Rot (per Zero Waste Exchange).
Further, “the word ‘sustainability’ has become overused in the industry,” according to Sarah Jindal, associate director-global beauty & personal care at
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