Marie Redding, Senior Editor02.03.22
Glass perfume bottles with sculptural curves, precisely molded corners, or glistening facets help lure consumers—but the most successful designs are connected to the juice, experts say.
Package designers often go to great lengths to ensure the consumer can “smell” what’s inside a bottle with their eyes.
“That’s visual communication,” says Marc Rosen of Marc Rosen Associates—and a member of Beauty Packaging’s Board of Advisors.
“The bottle is the silent salesman. The consumer sees it in an ad, online or on counter and it needs to speak to them so they think, ‘I want to touch that.”
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