Jamie Matusow, Editor-in-Chief02.01.23
Our readers chose Pacifica Beauty as Beauty Packaging's Company of the Year: Excellence in Packaging for the cover story of our January/February 2023 issue.
Here's our exclusive interview with Pacifica's founder Brook Harvey-Taylor and SVP supply & NPD Jing Zhu—on daring to be different as they continue to innovate in clean beauty and sustainable packaging—all with speed and at an accessible price point.
Beauty lovers gravitate to Pacifica Beauty for its breezy West Coast vibe—brought to life graphically with colorfully appealing pastel-embellished packaging—and its staunch commitment to 100% vegan and cruelty-free formulas.
But not all aficionados realize that the brand was, in fact, a pioneer in clean beauty, and is still pushing boundaries after 25 years, leading innovation in both ingredients and sustainable packaging. Compassion for the planet, animals and humans remains at its core, from net zero initiatives to social change.
Fueled by passion and “a rebellious entrepreneurial spirit,” Pacifica, which means "peaceful and
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