07.08.22
Brand Finance recently released its Cosmetics 50—an annual ranking the world's most valuable cosmetic companies.
L'Oréal tops the list, followed by Estée Lauder, Gillette, Nivea and Guerlain, which make up the top five.
They are followed by Clinique, Dove, Pantene, Lancôme and Garnier - rounding out the top ten.
“L'Oréal is – again – the world’s most valuable cosmetics brand, but with consumers forecast to increase spending as they re-emerge from the pandemic, the brand has significant growth opportunities. The key challenge for new CEO Hieronimus will be to serve as an effective brand guardian for L'Oréal as it seeks to return to growth, especially throughout Asia,” said Annie Brown, Associate Director at Brand Finance.
Also, don't miss 2021's Cosmetics 50 List and the 2020 list to compare and contrast.
